Advanced Polymer Trading Launches New Web Site; Improves on Performance, Information and Accessibility

Reflecting its dynamic focus and the need for excellent online representation in the digital age, APT has launched its new web site which improves on performance, has better information and easier accessibility and navigation.

Advanced Polymer Trading (APT), an international trading company specialising in the world wide trade of rubber, plastics and petrochemicals, is pleased to announce the launch of its new web site. Following a period of consultation and redesign, the new web site improves on performance, has better information and easier accessibility and navigation.

Improvements to the web site are on several fronts. The improved performance comes due to technical changes in the underlying software which powers the web site and simultaneously it offers APT greater flexibility for content management. The redesign has ensured that better and clearer information is available online to past, present an future customers as well as perspective investors or employees. One of the key emphasis of the new design is to ensure east navigation and accessibility. The majority of the site’s rich information can be found with just one or two clicks.

“A solid, accessible online presence is essential in today’s business environment” said Mr. Hamid Amiri, APT’s Managing Director. “APT has always been a flexible and leading edge company, this is reflected in our redesigned web site.”

2011 has been an excellent year for APT so far, in January APT entered into an agreement with Mitsui Chemicals Europe to market, sell and distribute Mitsui’s adhesive resin ADMER. ADMER adhesive resin is a functionally modified polyolefin that serves as a tie layer in multilayer applications including steel pipes. To kick-off the agreement Mitsui Chemicals Europe joined APT at ArabPlast 2011 and provided pre-sales support and technical advice on ADMER.